IDEA DESIGN –– Visualising Big Picture Ideas.
Embedded Files
STAGE 1: DISCOVERY –– Defining the concepts core to your ideas.
STAGE 1: DISCOVERY –– Defining the concepts core to your ideas.
Idea discovery is the cornerstone of everything we do and the first step in any project. It’s a reflective, collaborative process where we identify the concepts core to your ideas and develop specific definitions.
Key Deliverable:
Core Concept Schematic –– A visual that lays out your core concepts, including terms, and short definitional phrases in a meaningful structure.
Testimonial:
"What I sell is kind of intangible. The priceless part of what Thoughtscape helped with is actually express to myself what I do. I haven't been able to conceptualize that on my own before working with them. There are no words to describe how immensely helpful and important that was, and how that has really shifted everything."
Dr. Brianna Boyd
(Clinical Psychologist & Educator)
UCLA Affiliate
STAGE 2: VISUALISATION –– Building your idea's visual architecture.
STAGE 2: VISUALISATION –– Building your idea's visual architecture.
Once your core concepts are defined, we capture them in visual form, by creating a core concept illustration. Through this process you will inherit a visual architecture for your ideas including a color palette, font type and aesthetic tone, but most importantly a set of visual building blocks that capture the core concepts that comprise your ideas. We additionally work to create an core concept synopsis, a document that weaves the visual's created into a clear verbal narrative.
Key Deliverables:
A Core Concept Illustration — Your ideas captured in visual form, including verbal anchors (titles, labels and short descriptions)
Core Concept Synopsis –– 1-2 page piece that weaves your core concept illustration into a concise verbal narrative creating a visually accessible introduction to your idea.
Testimonial:
“Creating my core concept illustration was the best thing I’ve done in academia. The process was just so important in helping me put my thoughts together. I didn’t think that my entire research program could be simplified into a single illustration. That was a big shock for me."
Dr. Ethan Kutlu
University of Iowa
STAGE 3: BRANDING –– Creating a full idea expression system.
STAGE 3: BRANDING –– Creating a full idea expression system.
In this phase, we bring everything together into a cohesive, expression system. We refine your core concepts illustration into a visual apex (a logo or icon), as well as extended your visual elements to include supplemental concept illustrations and textures.
Key Deliverables:
Supplemental Concept Illustrations
Logo & Textures ("Visual Assets")
Extended Verbal Architecture ("Brand Copy") – verbal descriptions of your core concept illustration, tag lines, and vision statements.
Branding Guide
Testimonial:
“I was just blown away by how much Thoughtscape had thought about the process, how much care and intentionality they put into every single step. I talked with a couple of other designers that were doing just logos. There was just a big difference. Thoughtscape has a theory behind every single thing that they do, and I was really blown away by that."
Dr. Claudia Lugo
Columbia University
STAGE 4: WEBSITE –– Putting it all into action.
STAGE 4: WEBSITE –– Putting it all into action.
In this final phase, we take all the visual and verbal architecture that we have created and build out a fully elaborated website.
Key Deliverables:
A website
Additional graphical elements
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