Idea discovery is the cornerstone of everything we do and the first step in any project. It’s a reflective, collaborative process where we identify the concepts core to your ideas and develop specific definitions. 

Key Deliverable: 

• Core Concept Schematic  –– A visual that lays out your core concepts, including terms, and short definitional phrases in a meaningful structure. 

Once your core concepts are defined, we capture them in visual form, by creating a core concept illustration. Through this process you will inherit a visual architecture for your ideas including a color palette, font type and aesthetic tone, but most importantly a set of visual building blocks that capture the core concepts that comprise your ideas. We additionally work to create an core concept synopsis, a document that weaves the visual's created into a clear verbal narrative. 

Key Deliverables: 

• A Core Concept Illustration — Your ideas captured in visual form, including verbal anchors (titles, labels and short descriptions)

•  Core Concept Synopsis ––  1-2 page piece that weaves your core concept illustration into a concise verbal narrative creating a visually accessible introduction to your idea.

In this phase, we bring everything together into a cohesive, expression system. We refine your core concepts illustration into a visual apex (a logo or icon), as well as extended your visual elements to include supplemental concept illustrations and textures. 

Key Deliverables:

• Supplemental Concept Illustrations

• Logo & Textures ("Visual Assets")

• Extended Verbal Architecture ("Brand Copy") – verbal descriptions of your core concept illustration, tag lines, and vision statements. 

• Branding Guide