IDEA DESIGN –– Visualising Big Picture Ideas. Curating Concept.
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VISUALISING THE BIG PICTURE.
Whether you're a founder, an academic, a content creator, or an educator, you're working with concepts. Our IDEA DESIGN process helps you identify, define, structure, and visualise the concepts core to your ideas.
The conceptual framework created during our IDEA DESIGN process does more than just sharpen your understanding of what you do. It becomes a compass for decision-making and an anchor for creative growth. When your ideas are expressed with depth and precision, your work doesn’t just look better — it lands better, and it is remembered.
THE PROCESS
STAGE 1: IDEA DISCOVERY –– Defining the concepts core to your ideas.
STAGE 1: IDEA DISCOVERY –– Defining the concepts core to your ideas.
Idea discovery is the cornerstone of everything we do — and the first step in any project. It’s a reflective, collaborative process where we identify the concepts core to your ideas and develop specific definitions. This process gives you a clear understanding of your own thinking, anchored in common language and structure, but tailored to your unique work.
Key Deliverable at PART 1:
Core Concept Schematic –– A visual that lays out your core concepts, including terms, and short definitional phrases in a meaningful structure.
Testimonial:
"What I sell is kind of intangible. The priceless part of what Thoughtscape helped with is actually express to myself what I do. I haven't been able to conceptualize that on my own before working with them. There are no words to describe how immensely helpful and important that was, and how that has really shifted everything."
Dr. Brianna Boyd
(Clinical Psychologist & Educator)
UCLA Affiliate
STAGE 2: IDEA VISUALISATION –– Building your idea's visual architecture.
STAGE 2: IDEA VISUALISATION –– Building your idea's visual architecture.
Once your core concepts are defined, we capture them in visual form, by creating a core concept illustration. Through this process you will inherit a visual architecture for your ideas including a color palette, font type and aesthetic tone, but most importantly a set of visual building blocks that capture the core concepts that comprise your ideas.
Key Deliverables for PART 2:
A Core Concept Illustration — Your ideas captured in visual form, including verbal anchors (titles, labels and short descriptions)
1 Page Core Concept Synopsis –– A one-page visual-verbal overview that distills your idea into its essential elements. It pairs your Core Concept Illustration with a clear, concise verbal narrative—to create a grounded, accessible introduction to your idea.
Testimonial:
“Creating my core concept illustration was the best thing I’ve done in academia. The process was just so important in helping me put my thoughts together. I didn’t think that my entire research program could be simplified into a single illustration. That was a big shock for me."
Dr. Ethan Kutlu
University of Iowa
STAGE 3: IDEA BRANDING –– Creating your full idea expression system.
STAGE 3: IDEA BRANDING –– Creating your full idea expression system.
In the final phase, we bring everything together into a cohesive, expression system. We refine your core concepts illustration into a visual apex (a logo or icon), as well as extended your visual elements to include supplemental concept illustrations and textures. We additionally work to create an extended verbal architecture — the written articulation of your ideas.
Key Deliverables for Stage 3:
Supplemental Concept Illustrations
Logo & Textures ("Visual Assets")
Extended Verbal Architecture ("Brand Copy") – verbal descriptions of your core concept illustration, tag lines, and vision statements.
Extended Core Concept Synopsis
Branding Guide
Testimonial:
“I was just blown away by how much Thoughtscape had thought about the process, how much care and intentionality they put into every single step. I talked with a couple of other designers that were doing just logos. There was just a big difference. Thoughtscape has a theory behind every single thing that they do, and I was really blown away by that."
Dr. Claudia Lugo
Columbia University
DETAILS:
Project Length: ~2-4 weeks per stage (~2.5 months for full IDEA DESIGN)
Deliverables: Key deliverables at each stage
Pricing: Project pricing per stage
Discounts for committing to full IDEA DESIGN project (all 3 stages)
Special Academic Arrangements
THE POWER OF IDEA DESIGN
THE POWER OF IDEA DESIGN
Intuition turned expression, expression turned momentum.
Intuition turned expression, expression turned momentum.
Conceptual clarity isn’t the end goal — it’s the beginning. When you take the time to explore and express the core concepts behind your work, something powerful happens: your ideas start to speak for themselves.
A rich conceptual system doesn’t just help you explain what you do — it helps you generate more of it. New content, new offerings, new collaborations. With your ideas clearly mapped in visual and verbal form, they start to work for you — branching out, attracting aligned opportunities, and guiding your creative and strategic growth.
Whether you’re a founder, an academic, a creator, or an educator this process gives you more than language. It gives you a living system of meaning that you can anchor in and build from.
Not quite ready for a full IDEA DESIGN project ––––––––––––––––––––––––
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